ivie founded phasebloom after personal struggles during her final year of engineering studies. she earned three awards in a national university business competition for her work on phasebloom and is dedicated in bringing evidence-based insight into the role of food and lifestyle in hormonal balance.

currently pursuing postgraduate studies at a top-ranked US business school, she is combining scientific training, entrepreneurial expertise, and global perspective to build phasebloom into a new standard for women’s health.

her mission is to create science-led, accessible solutions that empower women to better understand and support their cycles worldwide.

linoushka is phasebloom’s brand and creative strategist. she has led the brand’s full creative direction from social media rollout and graphic design to the website build and marketing campaigns, ensuring a cohesive identity across every touchpoint.

with a honors degree in business with finance and a professional career spanning both growth consulting and marketing, her work is rooted in the belief that strategy and storytelling go hand in hand: a brand must not only be seen, but understood.

passionate about blending culture, creativity, and strategy, she is dedicated to shaping phasebloom into a brand that inspires connection and sets new standards in the wellness space.

ruth focuses on building relationships, trust, and connection to phasebloom’s mission. her role is focused on expanding phasebloom’s community, whether through press, partnerships, or everyday conversations.

with a joint honours degree in english literature and american studies, plus experience in journalism and social media, she brings a passion for culture, storytelling, and communication to her work.

at the heart of what she does is a desire to make women feel seen, supported, and informed, while helping phasebloom grow in a way that feels authentic and impactful.