this is cycle care REDEFINED.

understanding these phases matters because hormones influence far more than reproduction. they affect mood, metabolism, skin, sleep, focus & energy. supporting these rhythms can make a measurable ritual to daily wellbeing.

understanding the menstrual cycle

the menstrual cycle is a finely tuned hormonal rhythm that typically lasts between 21–35 days, beginning on the first day of menstruation (day 1). it’s regulated by communication between the brain (hypothalamus and pituitary gland) and the ovaries, and moves through four key phases:

menstrual phase

hormone levels, including estrogen and progesterone, are at their lowest. the uterine lining sheds, resulting in bleeding.

follicular phase

estrogen begins to rise, stimulating follicle growth in the ovaries. energy, mood, and cognitive function often increase during this time.

ovulation

a surge in luteinising hormone triggers ovulation, the release of an egg. estrogen peaks, which is often linked to heightened energy and sociability.

luteal phase

after ovulation, progesterone rises to prepare the uterine lining for potential pregnancy. if no fertilisation occurs, progesterone falls, often triggering pms symptoms before the next period begins.

scroll through the stats.

hormonal symptoms are common, but they’re not just "part of being a woman.”

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what is seed cycling?

seed cycling is a natural practice that aligns specific nutrient-rich seeds with the hormonal phases of the menstrual cycle to support estrogen and progesterone balance.

follicular phase (during period → ovulation):
pumpkin and flax seeds are rich in lignans, zinc, and omega-3 fatty acids. these nutrients support healthy estrogen metabolism and may help reduce inflammation during this phase.


luteal phase (after ovulation → before period):
sesame and sunflower seeds provide vitamin e, magnesium, and selenium. these nutrients support progesterone production, mood regulation, and may ease pms symptoms e.g. cramps

this is ancient wisdom, supported by modern nutritional science.

this is phasebloom.

Lifestyle image

guided by experts

organic

sugar free

non-GMO

dairy free

made in the UK

A NOTE FROM OUR FOUNDER

i was told there was nothing doctors could do.


so i took the time to understand what my body truly needed…
it needed balance.
years of pressure, overwork, and restrictive “wellness” left me depleted. my period disappeared, and medical answers fell short.

after countless appointments, tests and scans, they told me to wait a year for help. i left that appointment feeling helpless and alone. so i learned what my body was never taught. i uncovered the gender gap in health research and the truth that most wellness advice ignores women’s natural rhythm. our bodies are under-researched, misunderstood, and overlooked. most wellness advice is built for men, ignoring the natural rhythm of the female cycle.

through nourishment, seed cycling, and rest without the guilt, i found equilibrium again. my cycle returned and my energy followed.

phasebloom was born from my journey to healing.

we deserve knowledge, reverence, and care.
and it begins here.

meet the team

Board member

IVIE

founder & ceo

ivie founded phasebloom after personal struggles during her final year of engineering studies. she earned three awards in a national university business competition for her work on phasebloom and is dedicated in bringing evidence-based insight into the role of food and lifestyle in hormonal balance.

currently pursuing postgraduate studies at a top-ranked US business school, she is combining scientific training, entrepreneurial expertise, and global perspective to build phasebloom into a new standard for women’s health.

her mission is to create science-led, accessible solutions that empower women to better understand and support their cycles worldwide.

Board member

LINOUSHKA

brand & creative strategy lead

linoushka is phasebloom’s brand and creative strategist. she has led the brand’s full creative direction from social media rollout and graphic design to the website build and marketing campaigns, ensuring a cohesive identity across every touchpoint.

with a honors degree in business with finance and a professional career spanning both growth consulting and marketing, her work is rooted in the belief that strategy and storytelling go hand in hand: a brand must not only be seen, but understood.

passionate about blending culture, creativity, and strategy, she is dedicated to shaping phasebloom into a brand that inspires connection and sets new standards in the wellness space.

Board member

RUTH

pr & communications lead

ruth focuses on building relationships, trust, and connection to phasebloom’s mission. her role is focused on expanding phasebloom’s community, whether through press, partnerships, or everyday conversations.

with a joint honours degree in english literature and american studies, plus experience in journalism and social media, she brings a passion for culture, storytelling, and communication to her work.

at the heart of what she does is a desire to make women feel seen, supported, and informed, while helping phasebloom grow in a way that feels authentic and impactful.